His work is known for its poignant storytelling and emotional impact, combining visual narratives with expertly crafted stories that cut through the noise and connect with audiences. His résumé includes brands like FIFA, Qatar Museums, TikTok, Netflix, and Al Jazeera. In 2018, his feature screenplay ‘Blood at the Root’ won the Gold Prize at the 2018 PAGE International Screenwriting Awards, as well as reaching the quarterfinals of the Nicholl Fellowship. He also created and directed the pilot for the Al Jazeera Arabic variety show ‘About Cinema’, which is currently in its fourth season.