In this episode of The Ajyal Show, we go behind the scenes of the creative world with filmmaker and creative director Omar Khalifa, whose work spans award-winning commercials, brand storytelling, and a deep passion for cultural narratives.

Omar shares how his process often starts in chaos—scribbled thoughts, scattered ideas—and slowly shapes into stories that are clear, bold and emotionally resonant. He talks about the craft of pitching big ideas to big brands like FIFA, TikTok and Aston Martin, and how to strike a balance between creative freedom and client expectations.

But this isn’t just a conversation about campaigns. Omar opens up about self-doubt, leadership, and the importance of staying grounded in your values—especially in fast-paced creative industries. He reflects on how vulnerability can fuel growth, and why storytelling rooted in Arab culture matters now more than ever.

Whether you’re building your first pitch or leading a team of creatives, this episode is full of insight, encouragement and real talk about what it means to create with purpose.

To learn more about Doha Film Institute's initiatives, workshops and funding that help support Qatar’s filmmaking community, visit our website here.