In our third captivating episode of The Ajyal Show, we explore the timeless power of storytelling with Fahad Al-Kuwari, an award-winning writer and art director. Fahad delves into the significance of stories as one of humanity's oldest tools, examining their profound impact on psychology and their enduring presence in our lives. He discusses mythological stories, Joseph Campbell’s "Hero’s Journey," and the relationship between archetypes and human psychology.

Fahad shares his insights on how stories help us find meaning and express complex values like love, grief, and freedom. Highlighting his personal journey of following his passion for filmmaking, he reveals the process behind creating La’eeb, the FIFA World Cup 2022™ Official Mascot, and how storytelling can bridge cultures. Join us for this enlightening and engaging discussion on the transformative power of storytelling and its imaginative role in addressing real-world issues.

To learn more about Doha Film Institute's initiatives, workshops and funding that help support Qatar’s filmmaking community, visit our website here.