What do you expect to find in a Bahraini supermarket except for fresh food, crowds, sales posters, rotten food, women shopping with party dresses, and shopping carts where boys and men sit inside? In a mini, hidden, weird supermarket, where only bottles of milk are displayed, there is a young man called Jehad seated in a shopping cart pushed by his mother, Nora, like everyone in the supermarket.

With the help of a WhatsApp group, women start finding the perfect flawless bottle of milk for their sons while Nora is still searching, and Jehad is secretly putting his hand on his heart to feel his heartbeat whenever he sees a bottle of milk. Everything changes when Jehad’s strong heartbeat echo spreads all over the place, but unfortunately, Nora finds better milk. Falling between his freedom of choice and between society’s thoughts—what is he going to choose?