Since the Islamic Revolution of 1979, war propaganda has been Iran’s largest industry. In the name of combating the enemies of Islam, it serves as the political and economical engine of the country. This Holy Defence industry was created in part around photographer Saeed Sadeghi’s pictures taken during the first Persian Gulf War. People were seduced by stories of Shiite honour and the place in paradise granted by a martyr’s death. Many of them were children. Using the deep-rooted religious beliefs of the people, the potential existed to create an army with soldiers who were not merely fighting for their country, but for God; whose reward was not of this world, but awaited them in the eternal gardens of Paradise.