A dynamic and forward-thinking project developer, creative producer, and story editor, Zardi has played key roles in numerous feature films as both creative and associate producer. In 2015, he co-founded Luxbox, an international sales company, where he spent eight years developing expertise in international sales and co-production strategies. Currently, Zardi leads the Atlas Workshops—the prestigious industry and talent development programme initiated in 2018 by the Marrakech International Film Festival.