A Qatari food blogger subscribes to an AI app that promises to earn him more followers. But when the app is granted unrestricted access to his digital footprint, will he survive just how much of him the app is willing to expose?
Struggling to earn his family’s respect, budding food blogger Omar subscribes to an AI app he hopes will help build his brand. By instantly creating trendy content using his digital footprint, the app allows Omar to realise extraordinary levels of control over his rapidly growing fan base. As the family gathers for his cousin’s wedding, the newly bona fide influencer finds himself in unexpected territory—he and his fans face off against his family.
